Madewell
Alexa Chung Launch Celebration
New York
Creative Producer
Alexa Chung Launch Celebration
New York
Creative Producer
Madewell celebrated the debut of their second collection with Alexa Chung, a “grown up” counterpart to their first collaboration in 2010 with a lively dinner party that culminated in a festive celebration with DJs Harley Viera-Newton and Paul Sevigny.
The multi-part evening included a Alexa’s signature smoking acoutremonts including custom crystal ashtrays, engraved zippos, and branded matchboxes plus branded coasters and subtle vinyls throughout.
It was an organic homecoming for a true downtown it girl - a gathering akin to a birthday party with amazing food and a friendly atmosphere at New York’s iconic Waverly Inn.
Press: BFA, New York Times
Produced on behalf of Care of Chan
The multi-part evening included a Alexa’s signature smoking acoutremonts including custom crystal ashtrays, engraved zippos, and branded matchboxes plus branded coasters and subtle vinyls throughout.
It was an organic homecoming for a true downtown it girl - a gathering akin to a birthday party with amazing food and a friendly atmosphere at New York’s iconic Waverly Inn.
Press: BFA, New York Times
Produced on behalf of Care of Chan
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