Amazon Studios
Honey Boy Awards Campaign
Los Angeles, CA
In-House Agency Producer, Accounts Manager
Honey Boy Awards Campaign
Los Angeles, CA
In-House Agency Producer, Accounts Manager
Leading up to one of 2019’s most anticipated films, Alma Har’el’s Honey Boy, we parterner with Amazon Studios to excite audiences, drive theater traffic and build pre-awards hype through a roaming pie truck, official podcast and Times Square stunt.
Promotions began with a fully branded Honey Boy pie truck that drove across Los Angeles visiting 12+ locations and passing out over 5,000 pies over the course of a month as a nod to the key scene in the movie. Several of the film’s talent including Shia LaBeouf, Alma Har’el, Noah Jupe and Byron Bowers joined in the appearances to take photos with fans. The truck was highly effective as a mobile stunt generating millions of impressions. After the film’s release and ahead of the Golden Globes, we created, fulfilled, packaged and distributed custom pies and pie boxes to over 100 press and awards voters.
We also produced The Honey Boy podcast, which featured conversations with the talent Alma Har’el, Shia LaBeouf, Lucas Hedges,
Noah Jupe and Byron Bowers along with special guest moderators, Vanessa Kirby and David Lowry. Recorded and shot in London, we
edited and refined each episode, created all promotional digital assets and secured a distributor.
Finally, we met up with Alma Har’el, Byron Bowers and Noah Jupe in New York City’s Times Square to capture a massive billboard stunt featuring iconic clips from the movie playing across 10 screens for one of the biggest Times Square billboard takeovers in history. Set up as a surprise for the cast, the entire event was documented to get their reactions and then posted on socials to raise awareness for the film.
3.8M+ Podcast Social Reach, 403K+ Pie Truck Social Reach, 158K+ Times Square Social Reach
Produced on behalf of IHEARTCOMIX
Promotions began with a fully branded Honey Boy pie truck that drove across Los Angeles visiting 12+ locations and passing out over 5,000 pies over the course of a month as a nod to the key scene in the movie. Several of the film’s talent including Shia LaBeouf, Alma Har’el, Noah Jupe and Byron Bowers joined in the appearances to take photos with fans. The truck was highly effective as a mobile stunt generating millions of impressions. After the film’s release and ahead of the Golden Globes, we created, fulfilled, packaged and distributed custom pies and pie boxes to over 100 press and awards voters.
We also produced The Honey Boy podcast, which featured conversations with the talent Alma Har’el, Shia LaBeouf, Lucas Hedges,
Noah Jupe and Byron Bowers along with special guest moderators, Vanessa Kirby and David Lowry. Recorded and shot in London, we
edited and refined each episode, created all promotional digital assets and secured a distributor.
Finally, we met up with Alma Har’el, Byron Bowers and Noah Jupe in New York City’s Times Square to capture a massive billboard stunt featuring iconic clips from the movie playing across 10 screens for one of the biggest Times Square billboard takeovers in history. Set up as a surprise for the cast, the entire event was documented to get their reactions and then posted on socials to raise awareness for the film.
3.8M+ Podcast Social Reach, 403K+ Pie Truck Social Reach, 158K+ Times Square Social Reach
Produced on behalf of IHEARTCOMIX
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