Amazon Studios
The Report Truck Stunt
Los Angeles, CA
In-House Agency Producer, Accounts Manager
The Report Truck Stunt
Los Angeles, CA
In-House Agency Producer, Accounts Manager
To promote The Report, Amazon Studios executed a national stunt, wrapping major newspapers across the country in a redacted front page. The same day the papers hit news stands across the country, we kicked off a 5-day roaming truck installation featuring quotes from the movie animated by renowned artist, Jenny Holzer.
Over the course of the activation, we routed the two truck installations to cover the breadth of Los Angeles. Targeting audiences engaged in culture, film and politics, the trucks made surprise appearances at events including a Bernie Sanders rally, the MOCA record fair, Dillon Francis’s concert and AFI Fest. At specific activations and special screenings we coordinated brand ambassadors to pass out branded shirts and buttons designed and printed in-house. The trucks were also accompanied by roaming content teams every day to document their route and enhance impact.
Press: Ad Age, Ad Week, In Touch, Life & Style, Art Net
Produced on behalf of IHEARTCOMIX
Over the course of the activation, we routed the two truck installations to cover the breadth of Los Angeles. Targeting audiences engaged in culture, film and politics, the trucks made surprise appearances at events including a Bernie Sanders rally, the MOCA record fair, Dillon Francis’s concert and AFI Fest. At specific activations and special screenings we coordinated brand ambassadors to pass out branded shirts and buttons designed and printed in-house. The trucks were also accompanied by roaming content teams every day to document their route and enhance impact.
Press: Ad Age, Ad Week, In Touch, Life & Style, Art Net
Produced on behalf of IHEARTCOMIX
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