Columbia Records & Beats by Dre
Lil Nas X 7
Beats Presents: Silent Rodeo
Los Angeles, CA
In-House Agency Producer, Accounts Manager
Lil Nas X 7
Beats Presents: Silent Rodeo
Los Angeles, CA
In-House Agency Producer, Accounts Manager
To celebrate the release of Lil Nas X’s Debut EP 7, we partnered with Columbia Records and Beats by Dre for Beats Presents: Silent Rodeo Experience.
Set at the iconic Bob Baker Marionette Theater in Los Angeles, the event featured unique choreographed puppet shows for each track, seven immersive photo moments themed after the EP songs, catered paninis, a surprise performance from Lil Nas X (his second EVER) and a meet & greet with his fans. We even created an original, one-of-one Lil Nas X puppet to star in the show!
The special event was part of Beats By Dre’s series ‘Beats Presents’, which produces experiential happenings centered around the release of an artist’s new album. The concept of this one put the headphones on the audience to have an extra-sensory experience paired with the music. With Lil Nas X still establishing himself as an artist, the creative was wide open, but the excitement palpable with celebrities including Chloe and Halle in attendance plus coverage from NBC News.
Produced on behalf of IHEARTCOMIX
Set at the iconic Bob Baker Marionette Theater in Los Angeles, the event featured unique choreographed puppet shows for each track, seven immersive photo moments themed after the EP songs, catered paninis, a surprise performance from Lil Nas X (his second EVER) and a meet & greet with his fans. We even created an original, one-of-one Lil Nas X puppet to star in the show!
The special event was part of Beats By Dre’s series ‘Beats Presents’, which produces experiential happenings centered around the release of an artist’s new album. The concept of this one put the headphones on the audience to have an extra-sensory experience paired with the music. With Lil Nas X still establishing himself as an artist, the creative was wide open, but the excitement palpable with celebrities including Chloe and Halle in attendance plus coverage from NBC News.
Produced on behalf of IHEARTCOMIX
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