J.Crew
The Housewarming Party at 190 Bowery

Manhattan, NY

Music & Live Performance Producer

To celebrate the launch of their new campaign, American Life & Style, J.Crew hosted J.Crew at 190 Bowery—an intimate evening inside the legendary 190 Bowery townhouse. The space was entirely reimagined for a multi-room experience that evoked the rhythm of a lived-in home, interpreted through J.Crew’s timeless, expressive, and culturally attuned lens.

The multi-day takeover launched with a VIP preview event that gathered over 100 creatives, tastemakers, and friends of the brand. Each room reflected J.Crew’s signature design codes—heritage, prep, cashmere, stripes, and pattern. Guests were ushered into a suprise performance by Blood Orange, fresh off the release of his highly anticipated album Essex Honey, followed by an intimate dinner.

As Music Performance Producer, I led the conception and execution of the live performance—overseeing every detail from artist booking and deal negotiation to technical production, rider fulfillment, sound engineering, and travel logistics. The result was a seamless, atmosphere-defining performance that anchored the evening and underscored J.Crew’s connection to contemporary culture through music.

Press: Vogue, W, WWD, DSCENE, Nylon, BFA

Produced on behalf of Care of Chan