Madewell
NYFW
Manhattan, NY
Senior Producer
NYFW
Manhattan, NY
Senior Producer
Denim Atelier
We created a two-day VIP gifting suite set against the backdrop of the Mercer Hotel in the heart of SoHo, where luxury and style converged at the Madewell Denim Atelier. Guests were invited to find their perfect pair of denim and customize their selection with embroidery, studding or hemming to reflect their own individual style.
@madewell, @courtneygrow, @mimin8r
Casa Magazines Takeover
Madewell executed a week-long takeover of iconic NYC print outpost, Casa Magazines featuring Madewell’s brand new zine across the window display. To celebrate the collaboration with Casa Magazines, we created exclusive collaborative merch (denim chore coats and caps) featuring the Casa Magazines logo on Madewell products, a branded newsrack and a branded coffee cart giving away complimentary coffee in branded cups to passersby.
Press: NY Post, Glossy
Produced on behalf of Care of Chan
We created a two-day VIP gifting suite set against the backdrop of the Mercer Hotel in the heart of SoHo, where luxury and style converged at the Madewell Denim Atelier. Guests were invited to find their perfect pair of denim and customize their selection with embroidery, studding or hemming to reflect their own individual style.
@madewell, @courtneygrow, @mimin8r
Casa Magazines Takeover
Madewell executed a week-long takeover of iconic NYC print outpost, Casa Magazines featuring Madewell’s brand new zine across the window display. To celebrate the collaboration with Casa Magazines, we created exclusive collaborative merch (denim chore coats and caps) featuring the Casa Magazines logo on Madewell products, a branded newsrack and a branded coffee cart giving away complimentary coffee in branded cups to passersby.
Press: NY Post, Glossy
Produced on behalf of Care of Chan
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