Netflix
Squid Game Takeover
Los Angeles, CA
Virtual Producer and Consultant
Squid Game Takeover
Los Angeles, CA
Virtual Producer and Consultant
Since its debut on Netflix in September 2021, the Korean survival drama Squid Game has become an obsession for everyone. With over 142 million households viewing the series, which helped Netflix add 4.38 million new subscribers, Squid Game‘s cultural hold is undeniable.
In the heart of Koreatown, Los Angeles, Netflix hosted a pop-up in collaboration with local Korean-owned business Love Hour.
Filled with pink game workers monitoring the area, the space was designed to emulate the field area in the film. There were players in track suits roaming around as they rested in bunk beds and prepared for a game of Red Light, Green Light. In another section, well-dressed men with briefcases played ddakji with players and handed out to winners a mysterious business card to obtain dalgona/ppopgi candy.
Open to the public, fans were able to experience the world of Squid Game, take photos, play games and enjoy complimentary burgers from Love Hour.
Press: Comicbook.com, Nerds of Color, Animated Times
In the heart of Koreatown, Los Angeles, Netflix hosted a pop-up in collaboration with local Korean-owned business Love Hour.
Filled with pink game workers monitoring the area, the space was designed to emulate the field area in the film. There were players in track suits roaming around as they rested in bunk beds and prepared for a game of Red Light, Green Light. In another section, well-dressed men with briefcases played ddakji with players and handed out to winners a mysterious business card to obtain dalgona/ppopgi candy.
Open to the public, fans were able to experience the world of Squid Game, take photos, play games and enjoy complimentary burgers from Love Hour.
Press: Comicbook.com, Nerds of Color, Animated Times
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