Nike
Superbowl 59 Joe Brown Park Takeover

New Orleans, LA

Executive Producer

On behalf of Nike, we built the Nike Football Area to celebrate Superbowl Weekend in New Orleans. In addition to refurbishing Joe Brown Park with a new football turf and repainting the buildings , we created an immersive 3-day experience for local high school football teams and the Nike Next Ones. Athletes were able to explore an interactive rec center experience with Nike merch customization, accoessory bars, photo booth louge experiences and of course, play lots of football in the Nike Football Arena.

Recap Videos: Day 1, Day 2, Day 3

Press: Nike CEO Elliot Hill via Linkedin

Produced on behalf of Satis&fy