Pabst
ABP Roadshow
Los Angeles, CA
In-House Agency Accounts Coordinator
ABP Roadshow
Los Angeles, CA
In-House Agency Accounts Coordinator
Pabst enlisted our creative agency to reimagine and produce their annual distributor presentation roadshow for the next generation of beer drinkers.
With a fresh new look and strategy, Pabst sought to find a more creative and engaging way to communicate the future of the brand to distributors nationwide. We were brought on board to develop creative and strategy to accomplish this goal. The result was a 13-city roadshow experience that showcased the physical manifestation of Pabst present and future via two simultaneous traveling roadshows.
Starting with a dive bar entry, we gave distributors one last look at this familiar setting before being transported via a walk-in Pabst fridge to a room that mirrored their new target of a diverse and tech-savvy generation. We oversaw all aspects of the 3-hour program including production, creative, orginal video content and presentation materials for the two-room, four-act experience.
We developed a comprehensive travel schedule and staffing plan to ensure a successful tour. Over the course of a month, our teams trekked across the USA, in two identical setups, bringing the Roadshow to distributors nationwide.
Produced on behalf of IHEARTCOMIX
With a fresh new look and strategy, Pabst sought to find a more creative and engaging way to communicate the future of the brand to distributors nationwide. We were brought on board to develop creative and strategy to accomplish this goal. The result was a 13-city roadshow experience that showcased the physical manifestation of Pabst present and future via two simultaneous traveling roadshows.
Starting with a dive bar entry, we gave distributors one last look at this familiar setting before being transported via a walk-in Pabst fridge to a room that mirrored their new target of a diverse and tech-savvy generation. We oversaw all aspects of the 3-hour program including production, creative, orginal video content and presentation materials for the two-room, four-act experience.
We developed a comprehensive travel schedule and staffing plan to ensure a successful tour. Over the course of a month, our teams trekked across the USA, in two identical setups, bringing the Roadshow to distributors nationwide.
Produced on behalf of IHEARTCOMIX
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