UNIQLO x Studio Ghibli
Collection Launch Events
Brooklyn, NY
Los Angeles, CA
Executive Producer, Art Direction
Collection Launch Events
Brooklyn, NY
Los Angeles, CA
Executive Producer, Art Direction
UNIQLO debuted their UT x Studio Ghibli collection through a two-part activation series designed to reflect the care, artistry, and emotional depth that define both brands.
The series began in Brooklyn with an intimate dinner for a thoughtfully curated guestlist of UNIQLO guests and devoted Studio Ghibli fans. The venue featured custom installations, including a show-stopping installation of No Face’s feast from Spirited Away, creating a cinematic dining experience that brought the world of Ghibli to life. Leaning into the collection’s playful spirit, guests received branded colored pencils and were encouraged to draw Ghibli characters on the back of their menus, an imaginative nod to the creativity and childlike wonder that defines the Studio Ghibli universe.
In Los Angeles, the campaign came to life through a day-long Studio Ghibli movie marathon at Brain Dead Studios—a fan-centered experience that blended storytelling, design, and commerce. At its core was a bespoke ticketing platform that encouraged in-store purchases of the UT x Studio Ghibli collection by allowing customers who had bought the shirts in advance to reserve their tickets.
Through florals and scenic installations, we created an immersive environment that reflected the whimsical spirit of Studio Ghibli, complete with a Japanese-style photo booth, konbini-inspired concessions, and custom keepsakes. Branded popcorn buckets, cups and napkins brought the collaboration’s visual identity to life at the concession stand, weaving thoughtful design into every detail.
We hosted invited guests at the final screening, offering bento boxes packed with onigiri and strawberry sandos, sake service, and a live conversation between Jason Stewart (@themjeans) and The New Yorker film critic Justin Chang (@justincchang).
Produced on behalf of Care of Chan
The series began in Brooklyn with an intimate dinner for a thoughtfully curated guestlist of UNIQLO guests and devoted Studio Ghibli fans. The venue featured custom installations, including a show-stopping installation of No Face’s feast from Spirited Away, creating a cinematic dining experience that brought the world of Ghibli to life. Leaning into the collection’s playful spirit, guests received branded colored pencils and were encouraged to draw Ghibli characters on the back of their menus, an imaginative nod to the creativity and childlike wonder that defines the Studio Ghibli universe.
In Los Angeles, the campaign came to life through a day-long Studio Ghibli movie marathon at Brain Dead Studios—a fan-centered experience that blended storytelling, design, and commerce. At its core was a bespoke ticketing platform that encouraged in-store purchases of the UT x Studio Ghibli collection by allowing customers who had bought the shirts in advance to reserve their tickets.
Through florals and scenic installations, we created an immersive environment that reflected the whimsical spirit of Studio Ghibli, complete with a Japanese-style photo booth, konbini-inspired concessions, and custom keepsakes. Branded popcorn buckets, cups and napkins brought the collaboration’s visual identity to life at the concession stand, weaving thoughtful design into every detail.
We hosted invited guests at the final screening, offering bento boxes packed with onigiri and strawberry sandos, sake service, and a live conversation between Jason Stewart (@themjeans) and The New Yorker film critic Justin Chang (@justincchang).
Produced on behalf of Care of Chan
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