Universal Pictures x Blumhouse
MA Immersive Horror House Party
Los Angeles, CA
In-House Agency Producer, Accounts Manager
MA Immersive Horror House Party
Los Angeles, CA
In-House Agency Producer, Accounts Manager
We created and produced the first-ever immersive horror high school keg party to celebrate MA, starring Octavia Spencer.
Universal Studios enlisted our agency to recreate Ma’s House for a week-long schedule of activities including the press junket, influencer meet and greet, house party, immersive horror experience and a hub for promotional content capture.
Press Junket
Three rooms were transformed inside the Beckett Mansion to serve as hero spaces for the press junket. Our work included conceptualizing and fully redecorating each of the rooms to match the set from MA.
#PARTYWITHMA House Party
We threw an epic party that transported attendees to the high school ragers of Ma’s basement, creating a memorable night fueled by nostalgia (and Jello shots). Decked out with string lights, kegs, beer pong tables, DJs, photo opps, and a food truck serving Pizza Bites, a nod to the film.The night kicked off with a meet and greet with Academy Award winner, Octavia Spencer for select influencers.
With a cast of 25 actors, guests could never be too sure if they were talking to a fellow party-goer or someone in character. Our troupe included high school jocks, a goth girl, a nerd, party girls, a stoner, a cop, a concerned mom and more all dedicated to creating a fun atmosphere. These characters started games of spin the bottle, flip cup, suck and blow and they were always down to shotgun a beer.
Horror Experience
Serving as the centerpiece of the evening was a horror experience, spanning 13 rooms across three floors. The experience was tied directly into MA, incorporating elements from the movie throughout.
Guests were invited in groups of 4-6 people to explore Ma’s basement which subsequently led them upstairs to discover things were definitely not as they seemed. Lasting about 10 minutes, guests were chased down the second floor stairs back into the main party.
88+ IG Story posts, 20+ in-feed posts with an overall reach of 30.4 MILLION+
Press: Haunting, Horror Buzz and No Proscenium, All Def Digital
Produced on behalf of IHEARTCOMIX
Universal Studios enlisted our agency to recreate Ma’s House for a week-long schedule of activities including the press junket, influencer meet and greet, house party, immersive horror experience and a hub for promotional content capture.
Press Junket
Three rooms were transformed inside the Beckett Mansion to serve as hero spaces for the press junket. Our work included conceptualizing and fully redecorating each of the rooms to match the set from MA.
#PARTYWITHMA House Party
We threw an epic party that transported attendees to the high school ragers of Ma’s basement, creating a memorable night fueled by nostalgia (and Jello shots). Decked out with string lights, kegs, beer pong tables, DJs, photo opps, and a food truck serving Pizza Bites, a nod to the film.The night kicked off with a meet and greet with Academy Award winner, Octavia Spencer for select influencers.
With a cast of 25 actors, guests could never be too sure if they were talking to a fellow party-goer or someone in character. Our troupe included high school jocks, a goth girl, a nerd, party girls, a stoner, a cop, a concerned mom and more all dedicated to creating a fun atmosphere. These characters started games of spin the bottle, flip cup, suck and blow and they were always down to shotgun a beer.
Horror Experience
Serving as the centerpiece of the evening was a horror experience, spanning 13 rooms across three floors. The experience was tied directly into MA, incorporating elements from the movie throughout.
Guests were invited in groups of 4-6 people to explore Ma’s basement which subsequently led them upstairs to discover things were definitely not as they seemed. Lasting about 10 minutes, guests were chased down the second floor stairs back into the main party.
88+ IG Story posts, 20+ in-feed posts with an overall reach of 30.4 MILLION+
Press: Haunting, Horror Buzz and No Proscenium, All Def Digital
Produced on behalf of IHEARTCOMIX
Gallery:
Other Projects: