Warner Music x IMGN
So Satisfying SXSW House

Austin, TX

Senior Producer

For three days IMGN and Warner Music took over Mala Vida during SXSW for So Satisfying House, an immersive sensory experience. During the day, attendees experienced an in-person audio, visual, and tactile adventure inspired by IMGN’s award-winning So Satisfying social brand. Activations included:

The Sensory Room
Sink into an audiovisual dreamspace designed to create an oasis in the middle of the hustle of SXSW and augmented with custom interactive wall installations and audiovisual tools.

ASMR Spa
Immerse yourself in Austin’s first ASMR So Satisfying Spa in which entrants will be pampered with unique ASMR services and stations to descend deeper and deeper into relaxation.

Smell-O-Vision
Let your nose take over. Have you ever thought about how the internet smells? The Smell-O-Vision Smell bar showcases viral videos alongside perfumes that emulate the essence of the video.

At night, the venue became an official SXSW music venue, each night focusing on a different type of music—country, alternative and global— performances by PinkPantheress, Tiago PZK, Pecos & The Rooftops, Sueco, and more.

Press: Hype Magazine, My SA, Off Record,