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<channel>
	<title>Esther Robinsun-Abrams</title>
	<link>https://estherrobinsunabrams.com</link>
	<description>Esther Robinsun-Abrams</description>
	<pubDate>Sat, 29 Nov 2025 00:33:02 +0000</pubDate>
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	<item>
		<title>Nike &#124; Super Bowl Joe Brown Park Takeover</title>
				
		<link>https://estherrobinsunabrams.com/Nike-Super-Bowl-Joe-Brown-Park-Takeover</link>

		<pubDate>Wed, 26 Feb 2025 20:36:42 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/Nike-Super-Bowl-Joe-Brown-Park-Takeover</guid>

		<description>NikeSuperbowl 59 Joe Brown Park Takeover

New Orleans, LA

Executive Producer
On behalf of Nike, we built the Nike Football Area to celebrate Superbowl Weekend in New Orleans. In addition to refurbishing Joe Brown Park with a new football turf and repainting the buildings , we created an immersive 3-day experience for local high school football teams and the Nike Next Ones. Athletes were able to explore an interactive rec center experience with Nike merch customization, accoessory bars, photo booth louge experiences and of course, play lots of football in the Nike Football Arena.


Recap Videos: Day 1, Day 2, Day 3

Press: Nike CEO Elliot Hill via Linkedin
Produced on behalf of Satis&#38;amp;fy


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Other Projects:
</description>
		
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	<item>
		<title>Mark Ronson's Night People: An Evening with Spotify Audiobooks</title>
				
		<link>https://estherrobinsunabrams.com/Mark-Ronson-s-Night-People-An-Evening-with-Spotify-Audiobooks</link>

		<pubDate>Wed, 08 Oct 2025 18:15:01 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/Mark-Ronson-s-Night-People-An-Evening-with-Spotify-Audiobooks</guid>

		<description>SpotifyMark Ronson's Night People: An Evening with Spotify Audiobooks

New York, NY

Executive Producer, Agency Partner
To celebrate the release of Mark Ronson’s audiobook Night People, we transformed New York’s Night Club 101 (formerly the legendary Pyramid Club) into a dreamlike pink fantasy. Every surface told the story—primary-colored furniture rewrapped in pink and silver vinyl, lighting bathed in soft rose tones, and the Live Room refitted with blush drapes and carpets that set the scene for Ronson’s reading and DJ set.


Guests took home tokens of the night: branded matchbooks, silver keychains engraved with a Spotify code, and Polaroids in custom sleeves.
From concept and creative direction to branding, production, and guest experience, our team brought Ronson’s vision to life—crafting an unforgettable, one-night immersion in the electric world of Night People.
Press: Billboard,&#38;nbsp;Paper, @spotify, GettyTheo Wargo - Getty Images for Spotify




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Other Projects:
</description>
		
	</item>
		
		
	<item>
		<title>Chase Sapphire &#124; Your Table, Reserved</title>
				
		<link>https://estherrobinsunabrams.com/Chase-Sapphire-Your-Table-Reserved</link>

		<pubDate>Sat, 29 Nov 2025 00:33:02 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/Chase-Sapphire-Your-Table-Reserved</guid>

		<description>Chase SapphireYour Table Reserved with Parcelle Wine

New York, NY

Executive ProducerWe brought Chase Sapphire Reserve’s “Your Table, Reserved” program to life in partnership with Parcelle Wine through an exclusive two-night celebration of food, music, and community.


The evening began at Parcelle’s Greenwich Village location, where guests arrived for pre-show bites and beverages before making the short walk to the iconic Blue Note Jazz Club, one of New York’s most storied music institutions.&#38;nbsp;


Cardmembers enjoyed a performance by Geese on the first evening and Norah Jones on the second, accompanied by an exclusive sushi offering from Mitsuru and a wine selection from Parcelle. The result was a reservation-only journey that celebrated the creative spirit of New York and the meals and music that bring people together.Both venues were redecorated to bring the collaboration into focus through thoughtful details. Custom signage, elevated place settings, branded show tickets, coasters, pens and gift bags created a unified visual language that carried through each touchpoint of the night.



Press: Infatuation




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&#60;img width="2048" height="1638" width_o="2048" height_o="1638" data-src="https://freight.cargo.site/t/original/i/5b0b95ca27e0a2bf488af1ffde586185f2940d9484ce38363d1d27b8b6767c92/Parcelle_BN-Falcone38.JPG" data-mid="241239767" border="0"  src="https://freight.cargo.site/w/1000/i/5b0b95ca27e0a2bf488af1ffde586185f2940d9484ce38363d1d27b8b6767c92/Parcelle_BN-Falcone38.JPG" /&#62;

Other Projects:
</description>
		
	</item>
		
		
	<item>
		<title>NTS x Marshall Speakers &#124; Denzel Curry Campaign</title>
				
		<link>https://estherrobinsunabrams.com/NTS-x-Marshall-Speakers-Denzel-Curry-Campaign</link>

		<pubDate>Sat, 08 Nov 2025 02:18:49 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/NTS-x-Marshall-Speakers-Denzel-Curry-Campaign</guid>

		<description>NTS x Marshall SpeakersDenzel Curry Campaign Shoot

Miami, FL

Executive Producer
Led by NTS Radio, we partnered with Marshall Speakers to create the campaign sizzle for the debut of the new Bromley 750 centered on rap icon Denzel Curry. After weeks of scouting across Miami, we confirmed Clive’s Cafe as our location. The restaurant is both a legendary neighborhood institution and one of Denzel’s favorite places to return to after touring, which made it the perfect setting to anchor the story.

We executed a full takeover of the restaurant and its surrounding parking lot, building the infrastructure needed to support a full day of filming as well as the high-energy party that closed the shoot. Every element was designed to preserve the lived-in soul of Clive’s while allowing us to stage scenes that felt true to Denzel’s world. Our team managed the technical build, environmental design, and operational logistics that ensured the shoot unfolded with precision.

The day concluded with a high-energy party for Denzel’s friends and family that featured live performances from both Denzel Curry and Tia Corine, creating a vibrant final scene that captured the essence of the Bromley 750 in Denzel’s Miami.MARSHALL SPEAKERS X DENZEL CURRY PRESENT: BROMLEY 750Director: Cam HicksDOP: Peter Hou




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&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/1c733deda2a91ec09181a2ed4fe5827c5955c2a42c6873b24dc7369255b0b4a2/4_3_Gallery_2_Bromley_close_up.png" data-mid="241455766" border="0"  src="https://freight.cargo.site/w/1000/i/1c733deda2a91ec09181a2ed4fe5827c5955c2a42c6873b24dc7369255b0b4a2/4_3_Gallery_2_Bromley_close_up.png" /&#62;

Other Projects:
</description>
		
	</item>
		
		
	<item>
		<title>UNIQLO x Studio Ghibli &#124; Collection Release</title>
				
		<link>https://estherrobinsunabrams.com/UNIQLO-x-Studio-Ghibli-Collection-Release</link>

		<pubDate>Sat, 08 Nov 2025 02:23:59 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/UNIQLO-x-Studio-Ghibli-Collection-Release</guid>

		<description>UNIQLO x Studio GhibliCollection Launch Events

Brooklyn, NY
Los Angeles, CA

Executive Producer, Art Direction

UNIQLO debuted their UT x Studio Ghibli collection through a two-part activation series designed to reflect the care, artistry, and emotional depth that define both brands.The series began in Brooklyn with an intimate dinner for a thoughtfully curated guestlist of UNIQLO guests and devoted Studio Ghibli fans. The venue featured custom installations, including a show-stopping installation of No Face’s feast from Spirited Away, creating a cinematic dining experience that brought the world of Ghibli to life.&#38;nbsp;Leaning into the collection’s playful spirit, guests received branded colored pencils and were encouraged to draw Ghibli characters on the back of their menus, an imaginative nod to the creativity and childlike wonder that defines the Studio Ghibli universe.In Los Angeles, the campaign came to life through a day-long Studio Ghibli movie marathon at Brain Dead Studios—a fan-centered experience that blended storytelling, design, and commerce. At its core was a bespoke ticketing platform that encouraged in-store purchases of the UT x Studio Ghibli collection by allowing customers who had bought the shirts in advance to reserve their tickets. 
Through florals and scenic installations, we created an immersive environment that reflected the whimsical spirit of Studio Ghibli, complete with a Japanese-style photo booth, konbini-inspired concessions, and custom keepsakes. Branded popcorn buckets, cups and napkins brought the collaboration’s visual identity to life at the concession stand, weaving thoughtful design into every detail.We hosted invited guests at the final screening, offering bento boxes packed with onigiri and strawberry sandos, sake service, and a live conversation between Jason Stewart (@themjeans) and The New Yorker film critic Justin Chang (@justincchang).Produced on behalf of Care of Chan




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&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a3e7d6a999076abdecbcbf279565a46682e05f62dc185061a2cd89303374b106/NihalShaikh_5M4A1350.jpg" data-mid="240449005" border="0"  src="https://freight.cargo.site/w/1000/i/a3e7d6a999076abdecbcbf279565a46682e05f62dc185061a2cd89303374b106/NihalShaikh_5M4A1350.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/006440ea4e29daf57c6e5f055eb21ba20b8b387405b406046269692c9fcbc7c9/NihalShaikh_5M4A0389.jpg" data-mid="240448557" border="0"  src="https://freight.cargo.site/w/1000/i/006440ea4e29daf57c6e5f055eb21ba20b8b387405b406046269692c9fcbc7c9/NihalShaikh_5M4A0389.jpg" /&#62;

Other Projects:
</description>
		
	</item>
		
		
	<item>
		<title>The Standard &#124; Burna Boy's Met Gala After Party</title>
				
		<link>https://estherrobinsunabrams.com/The-Standard-Burna-Boy-s-Met-Gala-After-Party</link>

		<pubDate>Sat, 08 Nov 2025 02:25:05 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/The-Standard-Burna-Boy-s-Met-Gala-After-Party</guid>

		<description>The Standard Burna Boy’s Met Gala Afterparty

New York, NY

Executive Producer, Creative Producer, Art Direction

In celebration of the Met Gala, The Standard, hosted its iconic post-Met Gala celebration at BOOM, in an exclusive collaboration with Burna Boy. Known for throwing one of the most anticipated Met Gala afterparties, BOOM became the setting for a vibrant homage to the African diaspora, drawing from the energy of Lagos nightlife while reflecting the distinctive spirit of the venue.
Upon entering, guests were transported through lush, tropical florals reminiscent of those found across Africa, a custom DJ booth facade hand-painted by a Nigerian-born, New York-based artist, and celebratory details like fans, whistles, and other lively nods to the spirit of Lagos nightlife.

Burna Boy curated the music for the evening which included performances from: Black Coffee, Central Cee, Shaboozey, Busta Rhymes and more.


Press:
Vogue, “At His Met Gala 2025 After-Party, Burna Boy Made the Boom Boom Room Live Up to Its Name”
WWD
NYT
BillboardProduced on behalf of Care of Chan




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Other Projects:
</description>
		
	</item>
		
		
	<item>
		<title>Spotify &#124; 1619: The College Edition Listening Party</title>
				
		<link>https://estherrobinsunabrams.com/Spotify-1619-The-College-Edition-Listening-Party</link>

		<pubDate>Sat, 20 Apr 2024 15:53:12 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/Spotify-1619-The-College-Edition-Listening-Party</guid>

		<description>Spotify1619: The College Edition Listening Party

Washington, D.C.

Executive Producer, Agency Partner
In partnership with Spotify’s NextGen program and Howard University, guests were invited to an exclusive listening party to celebrate the launch of&#38;nbsp;1619: The College Edition, a podcast series produced by Howard students and helmed by Pulitzer Prize-winning author Nikole Hannah-Jones, author of The New York Times Magazine’s award-winning The 1619 Project.
In addition to the panel featuring the podcast creators, guests snapped photos in the custom fabricated photo booth, enjoyed catering from local D.C. favorites (Honeymoon Chicken and Handcraft Doughnuts), listened to the tunes from DJTwo1Five, and were treated to a performance by Howard’s Showtime Marching Band.
Press: The Dig, Spotify Newsroom, Afro.com, @nikolehannahjones


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&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/da24603070e97d62650ca2d02abd0ac109ab8f7945e025172b7b0f0ae7ba7a4a/DSC06896.jpeg" data-mid="209384087" border="0"  src="https://freight.cargo.site/w/1000/i/da24603070e97d62650ca2d02abd0ac109ab8f7945e025172b7b0f0ae7ba7a4a/DSC06896.jpeg" /&#62;
&#60;img width="5975" height="3983" width_o="5975" height_o="3983" data-src="https://freight.cargo.site/t/original/i/9c78f4987e8678be985b21a0f90076276bc130535a76daf28148b4ba551b64e0/DSC00161.jpeg" data-mid="209384088" border="0"  src="https://freight.cargo.site/w/1000/i/9c78f4987e8678be985b21a0f90076276bc130535a76daf28148b4ba551b64e0/DSC00161.jpeg" /&#62;

Other Projects:
</description>
		
	</item>
		
		
	<item>
		<title>Under Armour &#124; All Star Weekend Pop-Up</title>
				
		<link>https://estherrobinsunabrams.com/Under-Armour-All-Star-Weekend-Pop-Up</link>

		<pubDate>Wed, 02 Aug 2023 01:24:13 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/Under-Armour-All-Star-Weekend-Pop-Up</guid>

		<description>Under ArmourAll Star Weekend Pop-Up

Salt Lake City, UT

Senior Producer
For the 72nd Annual All-Star Weekend, we created an immersive pop-up activation with&#38;nbsp;Under Armour to celebrate basketball fans as well as UA’s All-Star-inspired sneaker releases.&#38;nbsp;
Throughout the pop-up, fans were able to connect with UA athletes, like LA point guard Bones Hyland and Las Vegas star Kelsey Plum while experiencing a variety of stations and activities, including:
A merchandise showcase with new UA releases, including an All-Star Weekend-inspired ‘Carnival Pack’ collection and Curry Brand footwear, including a first look at the Curry 2 Retro PE and Curry Flow 10 ‘Double Bang!’ styles
A customization station for fans to add their own carnival-style twist to free UA apparel
Basketball shot and skills games for fans to show off their hoop's talents
A photo opp where fans can recreate the infamous Steph Curry buzzer-beating shot
A pop-up locker room with custom branded lockers honoring UA Basketball athletes, filled with athlete easter eggs, surprises, and endless photo opportunities

Press: BizBash



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&#60;img width="3124" height="2736" width_o="3124" height_o="2736" data-src="https://freight.cargo.site/t/original/i/83e65ded4574b8857db7c649200f2f181e5ea8797b720bf41bfebd0675dd653b/SS23_BBLL_Carnival_Stills-51.jpg" data-mid="186734079" border="0"  src="https://freight.cargo.site/w/1000/i/83e65ded4574b8857db7c649200f2f181e5ea8797b720bf41bfebd0675dd653b/SS23_BBLL_Carnival_Stills-51.jpg" /&#62;

Other Projects:</description>
		
	</item>
		
		
	<item>
		<title>Dreamville Festival</title>
				
		<link>https://estherrobinsunabrams.com/Dreamville-Festival</link>

		<pubDate>Wed, 10 Apr 2024 23:17:21 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/Dreamville-Festival</guid>

		<description>Dreamville Festival

Raleigh, NC

Environmental Design + Decor Ops Manager
For the Dreamville Festival, the lead festival producers brought on our Environmental Design &#38;amp; Decor team to conceptualize, produce and oversee the installation 10+ large-scale art pieces including the environmental lighting design.
In addition to the general public activations, our team executed the full decor and design for five artist compounds (J.Cole, Nicki Minaj, SZA, Drake &#38;amp; 50 Cent) plus the decor for the artist area and lounge.We also coordinated and hosted the NCCU Marching Band who performed through the festival grounds.

Installations:
Butterfly Gardens
Cloud Gazing Room
Varsity Letters
Water Tower
Sunflower Field
Lips &#38;amp; Tongue179 Bodega by Ginger Q

“I Am Somebody” by Bloom and Plume
Murals by local artists curated and installed by Artsplosure

West Entrance Mural by Sloane Siobhan

 
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ba57f00758eb624cab1ceb357c87424668ff710499ec5ccfdbd06a20ebeb4d2/438738961_1090889415361229_3960737218955892569_n.jpeg" data-mid="209599098" border="0"  src="https://freight.cargo.site/w/1000/i/3ba57f00758eb624cab1ceb357c87424668ff710499ec5ccfdbd06a20ebeb4d2/438738961_1090889415361229_3960737218955892569_n.jpeg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbce8265864d4ad3268e5043f4b58a236cfaa879d72b9c08eb01da1116e74542/438663915_391728397114457_2824850682663526019_n.jpeg" data-mid="209599097" border="0"  src="https://freight.cargo.site/w/1000/i/fbce8265864d4ad3268e5043f4b58a236cfaa879d72b9c08eb01da1116e74542/438663915_391728397114457_2824850682663526019_n.jpeg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c27a814bf0d37806ebb3961e746593938d5609efab1f9076d5dd1cf8c9c1a63b/438867711_353933204328561_4267988349742675270_n.jpg" data-mid="215098735" border="0"  src="https://freight.cargo.site/w/1000/i/c27a814bf0d37806ebb3961e746593938d5609efab1f9076d5dd1cf8c9c1a63b/438867711_353933204328561_4267988349742675270_n.jpg" /&#62;
&#60;img width="1536" height="2049" width_o="1536" height_o="2049" data-src="https://freight.cargo.site/t/original/i/aad599a2e5a6b6174f9fdd816a7de1a9b08b436ca1887b3532130d6af3a37500/IMG_0104.JPG" data-mid="209599079" border="0"  src="https://freight.cargo.site/w/1000/i/aad599a2e5a6b6174f9fdd816a7de1a9b08b436ca1887b3532130d6af3a37500/IMG_0104.JPG" /&#62;
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&#60;img width="4263" height="2740" width_o="4263" height_o="2740" data-src="https://freight.cargo.site/t/original/i/dd14254a7f896dcdabc3505417570422f4da6fd73c8f6c39dde12f3e29bcfc5f/IMG_5484.JPG" data-mid="209599366" border="0"  src="https://freight.cargo.site/w/1000/i/dd14254a7f896dcdabc3505417570422f4da6fd73c8f6c39dde12f3e29bcfc5f/IMG_5484.JPG" /&#62;

Other Projects:</description>
		
	</item>
		
		
	<item>
		<title>BuzzFeed &#124; SXSW House</title>
				
		<link>https://estherrobinsunabrams.com/BuzzFeed-SXSW-House</link>

		<pubDate>Wed, 02 Aug 2023 00:45:05 +0000</pubDate>

		<dc:creator>Esther Robinsun-Abrams</dc:creator>

		<guid isPermaLink="true">https://estherrobinsunabrams.com/BuzzFeed-SXSW-House</guid>

		<description>BuzzFeed, Inc.SXSW House

Austin, TX

Senior Producer
Buzzfeed took over Austin’s Revival Coffee for SXSW. The two-day takeover featured branded partnerships with McDonald’s, smartwater and Blue Run Spirits. The entire space was re-branded multiple times a day to showcase each featured partner.
 Day 1
Complex Conversations with smartwater featuring Cole Bennett, Beth Berkitt Gibbs, Pierce Simpson and Kendrick Sampson.

BuzzFeed Creator Happy Hour

Pigeons &#38;amp; Planes concert with Blue Run Spirits featuring performances by Raekwon &#38;amp; Armani White

Day 2
Latino Filmmakers in Hollywood panel with McDonald's Spotlight Dorado featuring Curly Belasquez, Janicza Bravo, Melina Matsoukas, Juan Felipe and Jesus Celaya.
BuzzFeed, Inc. Cocktail Hour



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